On March 28th, McDonald’s® New York Tri-State Area restaurants launched a new localized outreach initiative known as the McDonald’s Nutrition Network intended to provide funding to local organizations that bring grassroots nutrition programs to the communities they serve. The program is an extension of McDonald’s brand-wide commitment to offering improved nutrition choices and comes on the heels of the launch of McDonald’s new national Happy Meal ad campaign to help make nutrition fun for kids.
The McDonald’s Nutrition Network will award seed funding to select not for profits for projects that bring nutrition awareness to the community. The application will be available online at www.McDNYMetroNutritionNetwork.com beginning March 27. In addition to providing seed funding to community organizations, McDonald’s will host MeetUps in the region so that communities can learn more about nutrition, especially when frequenting McDonald’s restaurants (i.e. what meal bundles are under 600 calories, etc.). A registered dietician will be on hand to lead these MeetUps.